In an essay published in 1996, Bill gates said that ‘content is king’. Well, at that time, not many people have fully understood its meaning and rest others find it very difficult to be true. It’s has been 23 years since that essay was written by Bill Gates and now in the modern era, every single word of that essay turning to be true, including the famous quote ‘Content is king’.
In the modern era where technology has taken over every industry and digitization has become a new normal, everyone is focusing on content. From an eCommerce website to a local event company with Facebook business profile, everyone needs to narrow down their focus to content in order to strengthen their online presence. It doesn’t matter how much effort you put in your online marketing strategy, if your content is not good, then you will never be able to get expected results from your efforts.
But in order to use content in the best possible way, you need to keep tabs on the new content writing trends as the online platform keeps on changing with time. This is why in this blog post, we have included the top content writing trends for 2020.
Video content
The number of online videos on the online platform has increased rapidly and videos are now contributing to a major portion of the online platform. You will be surprised to know that in 2018, the average people watched only 67 minutes of videos on the online platform and then in 2019, this number increased to almost 84 minutes. On Facebook alone, 100 million hours of videos are watched on a daily basis. With videos becoming a new trend in terms of online content, you will need to focus on and keep tabs on it.
If you will not be able to match the pace of the shift to video content then you will surely be left behind in the tough race of digital competition. In order to make the most of videos, you will surely need to have a very good storytelling ability and this where good content comes into the picture.
Voice search
Just like videos, voice search is going to be the next big thing on the online platform and your online content will play a major role in this new trend. The number of people using mobile to access the internet is increasing at a very fast pace. Out of the 3.9 billion mobile users, 2 billion people use their smartphone to access internet and by the end of 2025, 72.6 percent of internet users will access the digital world through their mobile only. Now, the people using mobile to access the internet are preferring voice search over traditional typing. By the end of the year 2020, 50% of the searches made on the internet will be voice search.
Because of all this, you will need to optimize your content according to voice search. Including long tail keywords in your content is one of the most basic but effective ways of making your content relevant to voice searches. If you will not optimize your content for voice searches then in the future or even at the end of 2020, you may lose your ranking in the search results.
Conversational marketing
With digital platforms becoming a new normal for almost all the industries, businesses are now realizing that the quickest way to move buyers through the marketing funnel is one-to-one conversations. This is one of the main reasons why conversational marketing will be one of the most trending topics for online marketers in 2020. If you will have one-to-one conversation with your buyers then in addition to creating a more human buying experience, you will also be able to learn about your audience. By learning about your audience, you will be able to create more relevant content for them.
There are many forms of conversational marketing like Facebook messenger marketing, email marketing, customer success programs and much more. So, if you are looking forward to keeping up with the competition and learn more about your customers then you will need to build content for conversational marketing.
Purposeful content
Purposeful content was trending in the years 2019 and it will continue to do so in the year 2020 as well. Just putting content on a regular basis has never worked out on the online platform and it will not even work in 2020. You will need to be meaningful through your content and that is the only way of being successful on the online platform. You should know that 90% of the successful content marketers always keep the customer’s need of information on the top of their priority list. Marketers are now realizing they need quality content to win SERPs.
It is very crucial to know that ranking for competitive key terms will get very tough when everyone present on the digital platform will come with A-game in terms of content. In order to write quality content, you will understand your audience well and research the market and information properly before beginning to write any type of content.
In order to make the most of content writing, you will need to keep tabs on the latest content writing trends. If you will be able to use content in the best possible way then you will be able to take advantage of the online platform in the best possible way.
Author Bio Kashyapi Prajapati has been involved in the world of accounting software, SEO and cloud computing from a very long time and currently, she is working as a lead content writer with Cloudwalks, a QuickBooks hosting which offers cheapest QuickBooks hosting. Cloud computing and SEO is what she eats and drinks.
