15 Tips for Designing Logos That Don’t Suck

Whether you are a well-known brand or a start-up, branding is crucial for brand recognition. A logo takes a special place as customers will always see it. Read on to learn 15 designing logos tips to create a magnificent design!

What is the most popular element of your branding? Definitely, it’s a logo! It’s placed everywhere: on branded brochures, banners, awnings, business cards, bags, etc. Basically, it’s an identification mark of your company. That’s why you have to take logo design seriously. Everyone wants to replicate the Coca Cola success. The company states that 94% of the world’s population recognizes the Coca-Cola logo. 15 tips for designing logos will help you!

  1. Stand Out from the Crowd

You have to be authentic when designing logos. Copying the competitor’s design won’t help to create an army of loyal customers. People will merely confuse your company with another one that has a similar branded design. Your logo must be unique and memorable. This is crucial to making a statement. Show Your True Colors!

  1. Consider Adding Unique Stylish Element

Once again, logos are all about exclusiveness. This applies to the patterns and designs used. You don’t want to repeat others. A unique style that goes along your branding is what can boost your brand awareness.

You don’t have to use a sophisticated pattern. Do you remember Apple? They have a very simple, almost monochrome branded design. However, it’s unique.

  1. Reflect on Your Brand’s Mission

Logo design ideas generation should begin by reflecting on your brand’s mission. Determine who you are, what you are doing, and why. Identify your values and mission. Then, consider everything while brainstorming a logo design. It must go along with your values. A consistent approach in a brand presentation is what customers highly value.

  1. Go for an “Active” Design

You should understand that choosing an active design instead of a passive one isn’t always the best idea. It’s just a hint for brainstorming. There are many wonderful passive designs, as well as active. The most famous one is the current logo of Twitter. The bird in motion looks far better than a passive one.

  1. Create a Story-Inspired Logo

Every brand has a story. Why don’t you incorporate it into your logo? It’s a good way of showing who you are. Let the logo be meaningful. Share your background or your mission via a logo. After all, it’s an inevitable part of your branding.

  1. Learn about the Color Psychology

What about colors? They all have meaning. For example, those who want to make a strong professional impression, choose blue shades. The reason lies in the color psychology. Each shade is unique and delivers a specific impression. You have to consider this to achieve the desired effect. Otherwise, your brand can be perceived in the wrong way.

  1. Manage the Space Reasonably 

Your logo must follow basic rules. It means that you must match images and text. The main element should stand out. For this, it’s size can exceed the size of other elements. The overall logo parameters shouldn’t be too big or too small. Free logo design tools can help you to manage the space carefully.

  1. Don’t Underestimate the Power of Professional Help

Well, there is not much to add. We don’t doubt your creativity. You can definitely create a unique, eye-catching branded logo on your own. However, how much time and effort will it take? Probably, a lot. Professional logo design services aren’t that expensive. At the same time, you can be sure: your logo will make a statement and help you to connect with the audience. Printing companies like Fortuna Visual Group offer such a service.

  1. Don’t Ignore the Rules of Proportion and Symmetry

A logo must be well-balanced. All the curves must adhere to the basic rules of symmetry. It’s the only way to deliver the impression that everything is in its place. The good news: there aren’t many rules to take into consideration.

  1. Keep It Simple

Too sophisticated patterns aren’t always the sign of a professional logo. They can be hard to comprehend and just confuse your target audience. Therefore, you won’t be able to connect with it. Simple logo design ideas provide high reach and engagement. Remember Apple or Nike. What can be even more straightforward? Their logos are understandable and memorable. There is no doubt you can easily remember both of them. That’s exactly what you should aim for.

  1. Find Inspiration from Free Logo Design Templates

Inspiration, inspiration, inspiration… Where to find it? If you surf numerous webpages with famous logos, you risk ending up with a similar one. This undermines authenticity. Try free templates. Although they are rather primitive, they can serve as an ideal starting point. Take it as a basis and start playing with patterns and designs.

  1. Wrap Two Pictures in One

Professionals call it a visual double entendre. Basically, it’s a design that combines two pictures into one through a clever interpretation of an idea or concept. It’s a way to play with your audience. They will like solving the riddle. For example, a winery can use a sign that looks like a thumbtack (to suggest a “location”) and an upside-down glass of wine.

  1. Don’t Go for Trends

Trends are known to live a short life. But a logo is permanent. You change it only in the case of a rebranding. Don’t blindly use online logo design services. Remain unique.

  1. Play with Lettering

Custom lettering is a 100% guaranteed way to get attention. Although today the majority goes for simple sharp fonts, there is nothing bad in beautifully-lettered text! There are many freelance artists that will do this at an affordable price.

  1. Consider Cultural Background

Multinational companies that exist in several markets must remember about cultural adaptation. Such a simple thing, like the direction of a text, can make a difference. Remember, for western countries, it’s left-to-right, for the Far east – right-to-left. Details matter.

Designing a logo requires a complex approach. You have to consider many details for the logo to be perfect. We wish you a never-ending flow of inspiration!

About the author: Tony Kreychmar is an experienced entrepreneur. The professional devotes his life to helping talented people develop their projects. He believes that a person can make a difference even with insignificant investments. Currently, he is writing a book on how to launch a successful business with minimum resources.