Starting a web based business, or any business for that matter, is an exciting time for an entrepreneur. Nothing quite symbolizes and captures that new start like your brand new logo. Your logo will set the branding direction for your business and requires careful consideration. For many business owners there’s a tendency to rush this process so they can move on to the next task on their to-do list. It’s advisable to slow down to make sure you nail the logo so that you can build out the rest of your branding with confidence. Here are five tips to keep in mind when creating a logo for your web business.
Choose a Simple Graphic
One of the first design considerations is whether to include a graphic. There is no right or wrong answer. There are famous examples of web-based business that are just text based and others that include a graphic. The decision comes down to what best represents your business and what sort of design resonates with your demographic. If you do end up going with a graphic it’s important to keep it simple. The impulse for many entrepreneurs is to good with a realistic design. Although they might look impressive they are often busy and harder to remember. You want your logo to be memorable so it’s best to go with clean and simple shapes. To see what your business name looks like with various graphics ranging from simple to more intricate try a free design app like Logo Creator.
Don’t Use More Than Three Colors
As a rule of thumb you want to avoid using more than three different colors in your logo. Of course there are exceptions to the rule but generally this is a good guideline to adhere to. Introducing too much color can make the design look busy. Similar to complex graphics this might make the design look impressive but won’t make it as memorable. As you choose your color don’t just go with your personal favourite color but do some research in your industry. Which colors work for competitors and which color speaks to your target audience? Once you find the right core color, match an accent color or two and you are off to a great start.
Choose the Right Font Pairing
Another creative decision you have to make is whether to include a tagline or not. Taglines can be great for branding but it can also be problematic when incorporated into your logo design, depending on the length of the tagline. If you are including a tagline make sure it isn’t too long or it will throw off layout and proportion. A good way to create some contrast between the company name and slogan is to use different fonts and maybe even going with bold, italic or all caps with one of them. When pairing fonts make sure they work together well. Use a free tool like Font Pair to find the perfect combination for your business name and tagline.
Make Sure It Scales
When you design a logo don’t just create it with your website in mind. Of course you have to make sure it works with the dimensions give to you by your web designer or website template but it also needs to scale to work with other media. You’ll most likely use social media channels to promote your business or print business cards What about flyers, billboards, coupons, etc.? Your logo needs to look good no matter the media or dimensions. Before you finalize your logo test it in different sizes and on the web and in print. This way you can be confident your logo will always represent your business in the best way.
Avoid Trendy Effects
Trends come and go. Avoid the temptation to jump on trendy design techniques or effects when it comes to your logo. Nothing will date your logo and business faster than outdated effects or overdoing gradient. Of course there is a time and place but it’s best to reserve those design techniques for throwaway items like social media posts or flyers. Hopefully your business will be around for years to come and having to rebrand down the line because of a dated logo is costly and expensive.
The logo design process is fun and creative. Even if you don’t have a design background you can come up with your own design. If that’s the route you take make sure you keep these design tips in mind. There are ways to break these rules successfully but you can’t go wrong if you stick with this guide. If you end up hiring a graphic designer to handle your logo he or she should already be familiar with these best practices.